Did you ride in a car today?

 

Everyone, when they leave their home, rides in some type of vehicle, whether in a car, truck, van, SUV, or bus. 

 
When you are driving down the road what are you looking at?
 
Other cars!  You have to.  If you don’t you will get in a wreck.
 

As you drive around how many other vehicles do you pass?  Hundreds? Thousands?  Think about how many cars surround you at an intersection.  You can easily see 6 – 10 cars.  And every time a car turns and goes another direction, it is replaced by another car.  So you are exposed to an ever-changing group of people.

 

As a business owner, your goal is to promote your enterprise to as many prospects for as little money as possible.  According to the Kansas City Star, “New technologies, such as TiVo and satellite radio, are disrupting long-standing connections between companies marketing their wares and their target consumers.  Such shifts in how people consume information are reshaping the economics of media, forcing players in print, radio, and TV to reconsider their delivery methods.”

 

What does this mean for you?  You need to find a way to reach your prospects where you will have their undivided attention.  So what better place to promote your business than to people riding in cars?  People in their cars are a captive audience.  They are going to look at the vehicles around them.  And they will read whatever information is on those cars.  Admit it, if a car has a personalized license plate or bumper sticker you read it.  We all do.  Contractors and trucking companies have advertised on their vehicles for years, and now you can too! 

 

Interstate Auto Ads goal is to raise awareness and develop brand loyalty for your products and services amongst your target audience.  We accomplish this by creating branded vehicles with your promotional material.  We have an entire fleet of vehicles available to prominently display your signage as they drive around town.  They are organized by zip codes and zones, which allows you to tailor your mobile marketing campaign.

 

Interstate Auto Ads (IAA) is dedicated to defining and challenging the boundaries of non-traditional marketing to create new and exciting opportunities for our clients.  Always forward-thinking, IAA strives to develop unique and innovative mobile ads that unite brands and consumers.  By providing consumers with memorable, extraordinary campaigns and experiences, IAA clients are assured a renewed and invigorated brand image and invaluable brand loyalty from their target consumers.  We create brand/consumer bonds that last a lifetime through an unparalleled understanding and marriage of client objectives, consumer lifestyles, and the marketing landscape at large.

 

 

 

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