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Did
you ride in a car today?
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Everyone,
when they leave their home, rides in some type of vehicle,
whether in a car, truck, van, SUV, or bus. |
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| When
you are driving down the road what are you looking at? |
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| Other
cars! You
have to. If you don’t you will get in a wreck. |
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As
you drive around how many other vehicles do you pass?
Hundreds? Thousands?
Think about how many cars surround you at an
intersection. You
can easily see 6 – 10 cars.
And every time a car turns and goes another
direction, it is replaced by another car.
So you are exposed to an ever-changing group of
people. |
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As
a business owner, your goal is to promote your enterprise
to as many prospects for as little money as possible.
According to the Kansas City Star, “New
technologies, such as TiVo and satellite radio, are
disrupting long-standing connections between companies
marketing their wares and their target consumers.
Such shifts in how people consume information are
reshaping the economics of media, forcing players in
print, radio, and TV to reconsider their delivery
methods.” |
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What
does this mean for you?
You need to find a way to reach your prospects
where you will have their undivided attention.
So what better place to promote your business than
to people riding in cars? People in their cars are a
captive audience. They
are going to look at the vehicles around them.
And they will read whatever information is on those
cars. Admit
it, if a car has a personalized license plate or bumper
sticker you read it.
We all do. Contractors
and trucking companies have advertised on their vehicles
for years, and now you can too!
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Interstate
Auto Ads goal is to raise awareness and develop brand
loyalty for your products and services amongst your target
audience. We accomplish this by creating branded
vehicles with your promotional material. We have an entire fleet of vehicles available to
prominently display your signage as they drive around town.
They are organized by zip codes and zones, which
allows you to tailor your mobile marketing campaign. |
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Interstate
Auto Ads (IAA) is dedicated to defining and challenging
the boundaries of non-traditional marketing to create new
and exciting opportunities for our clients. Always
forward-thinking, IAA strives to develop unique and
innovative mobile ads that unite brands and
consumers. By providing consumers with memorable,
extraordinary campaigns and experiences, IAA clients are
assured a renewed and invigorated brand image and
invaluable brand loyalty from their target
consumers. We create brand/consumer bonds that last
a lifetime through an unparalleled understanding and
marriage of client objectives, consumer lifestyles, and
the marketing landscape at large. |
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